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We plan to restart the operation of Swan Hellenic in early 2018 with a new ship and new voyages…..

About a year ago the All Leisure Group collapsed, taking with them two cruise lines, Swan Hellenic and Voyages of Discovery. Some parts of All Leisure Group live on – the Travelsphere operation, which was apparently profitable, was taken over by G Adventures and has continued to trade.

G Adventures also took over the Swan Hellenic brand, and made statements to the effect that they would make an announcement about the line’s future sometime in 2017. (I did a post about this here.) We’re now into 2018 and there has been no word. There is still a basic web page for Swan Hellenic, but it just repeats G Adventures’ statement and asks for contact details.

I tried contact G Adventures last week to enquire about their plans for Swan Hellenic but received a reply that pointed me back to the Swan Hellenic webpage. Here’s the text:

If you would like to receive updates regarding Swan Hellenic, please sign up for the annoucement emails here: https://swanhellenic.com/

So I did this and on the response screen following the registration page there’s this further message:-

We plan to restart the operation of Swan Hellenic in early 2018 with a new ship and new voyages that will continue the brand’s extraordinary legacy. Itineraries will be announced this summer.

So perhaps the best way to find out what’s happening with Swan Hellenic would be to register your interest on the Swan Hellenic web page.

But I would counsel anyone doing so to not hold their breath while waiting. Running a cruise line is so very different from what G Adventures currently does (and very successfully indeed, I should say) that I’m not surprised that they’re taking longer than they anticipated. Indeed, I’ll actually be surprised if G Adventures are able to bring this plan to fruition at all – it really is so very different from what they do. Perhaps they’re actually looking to sell the brand on to a company who have the relevant experience and resources.

Finally, it looks as if the Voyages of Discovery operation has died completely – there have never been any plans to resurrect it.

3 Responses to “When will Swan Hellenic return?”

  1. Malcolm Oliver says:

    Reblogged this on Malcolm Oliver's WaterWorld and commented:
    An article form the world’s second best cruise blog:

  2. […] did a post a few weeks ago about the future of Swan Hellenic. The brand is currently owned by G Adventures who took it over […]

    • Tom Burke says:

      Brian

      Apologies for the delay in seeing this – I’ve been travelling. Thanks for the comment.

      Since I posted this original article P&O have announced that Aurora is to be become adults-only; which of course has only fanned the flames of the “Oriana is for sale” rumours. Maybe if she’s still in the fleet in 5 years’ time people will agree that they were wrong; or alternatively, they’ll conclude that P&O/Carnival couldn’t find a buyer for her!

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